U.S. HISPANIC

Thema-Alterna’TV to celebrate its first collaborative exhibition in Latin American at Expo Convergencias in Mexico

Maribel Ramos-Weiner| 14 de julio de 2016

Thema-Alterna’TV, the recently formed operation resulting from Canal+ subsidiary Thema’s acquisition of Miami-based channel distribution company Alterna’TV, is celebrating its first collaborative exhibition in Latin American at Expo Convergencias to be held at the World Trade Center in Mexico City (July 19-21).Thema-Alterna’TV will be making its first official presence in the Latin American marketplace with a new exhibition booth design (stand #310) at Expo Convergencias and will be presenting the new-look company as the definitive global resource for engaging and proven quality content for today’s multiplatform viewing audience. In making the announcement, Patrick Rivet, senior vice president Distribution at Thema, said: “Thema-Alterna’TV is truly the world’s definitive resource for proven and successful content. Our two organizations have complementary strengths and our combined talents cover all of the skill sets and knowledge required for success in the worldwide media sector. Furthermore, our collective channel clients represent every conceivable genre with a broad range of quality, innovative, and relevant content.” “We recently announced our collaboration on introducing euronews, the multilingual, multi-national, unbiased and objective 24-7 news and information channel that has been represented by Thema throughout Europe, into the various markets of Latin America with guidance from Alterna’TV. Our relationships in Latin and North America augment Thema’s relationships in Europe and Asia, with the sum of our parts providing unparalleled global representation to our content clients,” added Roberto Pérez, Alterna’TV’s acting general manager.Pérez will be participating in the panel discussion “International Content, Culture and Diversity” on Tuesday, 19 July at 2pm. In addition to Pérez, Leonardo Pinto, senior Distribution director, Alterna’TV and Julia Laude-Bousquet, senior Distribution and Marketing manager, Thema will be in attendance at Expo Convergencias.

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